A reseller partner application form for software companies
A partner program attracts consultancies with fifty customers who need your product and individuals hoping for a referral link. The application decides which is which by asking who the partner sells to, how, and what they would do with your product on day one.
What should software partner teams ask first?
| Ask | Why it matters |
|---|---|
| What does your company do, and who are your customers? | A partner whose customers are your buyers is worth more than any volume promise. |
| How would you work with us: resell, refer, implement, or build an integration? | Each one is a different agreement, margin and support load. |
| Roughly how many customers could use our product in the next year? | It sizes the partnership and decides who looks after it. |
| Which tools do you already sell or implement for customers? | It shows fit, and whether they already sell a competitor. |
| Which regions or industries do you cover? | It avoids overlap with partners you already have. |
| Do you have a customer in mind right now? | A named first deal is the clearest sign of a working partner. |
If an answer would not change what you do next, leave the question out. Each extra question is one more reason for someone to stop before they finish.
Which answers come back too vague to use, and what do you ask next?
The answers that cause a phone call are rarely missing. They are present and too loose to act on. A narrower follow-up, asked straight away while the person is still there, usually settles them. Offering likely answers shows the person the level of detail you need.
| What comes back | The follow-up that settles it |
|---|---|
| “We work with lots of businesses.” | What kind of businesses, and roughly how many are customers today? |
| “We could sell a lot.” | Is there a customer you would bring to us this quarter, and what would they use it for? |
| “We do digital transformation.” | Which tools did you set up for your last two customers? |
Follow up once per gap, then move on. If an answer is still unclear after one follow-up, flag it for whoever picks the request up rather than pressing.
When is a call or a visit still the right move?
A partner with a real customer list and a first deal in mind deserves a call this week. Everyone else gets your partner terms and a way to come back when they have one. The application keeps the partner team’s calls for the first group.
How do you set this up from the Website lead qualification template?
Acquainto has a Website lead qualification template to start from. After you sign up, open Browse templates, pick Website lead qualification, and it lands in the editor as a draft you can change before anything is published.
The template asks for a work email, company size and what the person hopes to solve, and branches on size: a company over 200 people is asked who else is involved and what the timeline is. For partners, keep the work email and size, treat “what they hope to solve” as how they would work with you, and add the customers, the tools they sell, the regions and the first-customer question.
To see it from the other side, answer a demo built from the questions on this page. It is a demo: your answers come to Acquainto, not to a business, so leave out real names and contact details.
Acquainto runs it as a short written conversation instead of a form. It:
- asks a follow-up when an answer is incomplete, and asks for clarification when one is vague;
- uses a structured choice where precision matters and open conversation where detail matters;
- shows the person every answer before it is sent, so they correct their own mistakes;
- hands back one clean value per question, delivered to your own systems by webhook.
The person answering needs no account, and nothing has to be scheduled. Start free trial, see how it works, or compare plans.