A mortgage lead qualification form for loan officers and brokers
A mortgage inquiry is either someone with an accepted offer and a closing date, or someone who might buy next year. Both deserve an answer, but not the same one on the same day. A short form that asks the purpose, the stage and the timing tells you which is which.
What should mortgage loan officers ask first?
| Ask | Why it matters |
|---|---|
| Is this for a purchase or a refinance? | They are different products, documents and conversations. |
| For a purchase, where are you: just starting, looking at homes, or with an offer accepted? | An accepted offer has a closing date, and that inquiry is answered first. |
| Which state is the property in? | It decides whether the property is somewhere you lend. |
| Will it be your main home, a second home, or a rental? | Occupancy changes which loan programs are on the table. |
| Roughly what is the price or the current value, and how much do you plan to put down or borrow? | Ranges are enough to see which programs fit before anyone pulls credit. |
| For a refinance, what do you want it to do: lower the payment, take cash out, or change the term? | The goal decides whether a refinance makes sense to discuss at all. |
If an answer would not change what you do next, leave the question out. Each extra question is one more reason for someone to stop before they finish.
Do not ask for a Social Security number, account numbers, income documents or anything about the person beyond the loan in a first inquiry. Collect them through your application system once the person decides to apply, and check your form with whoever handles compliance at your company.
Which answers come back too vague to use, and what do you ask next?
The answers that cause a phone call are rarely missing. They are present and too loose to act on. A narrower follow-up, asked straight away while the person is still there, usually settles them. Offering likely answers shows the person the level of detail you need.
| What comes back | The follow-up that settles it |
|---|---|
| “Just looking.” | Are you thinking of buying in the next three months, this year, or later than that? |
| “Around the usual down payment.” | Which is closest: under $20,000, $20,000 to $60,000, or more than $60,000? |
| “I want a better rate.” | Do you know roughly the rate and balance on your current loan? A recent statement has both. |
Follow up once per gap, then move on. If an answer is still unclear after one follow-up, flag it for whoever picks the request up rather than pressing.
When is a call or a visit still the right move?
Nobody takes out a mortgage from a form; there will be a conversation and an application. The inquiry decides the order. The buyer with an accepted offer gets a call today, the refinance with a clear goal gets one this week, and the person who might buy next year gets a useful reply and a date to check in.
How do you set this up from the Website lead qualification template?
Acquainto has a Website lead qualification template to start from. After you sign up, open Browse templates, pick Website lead qualification, and it lands in the editor as a draft you can change before anything is published.
The template asks for a work email, company size and what the person hopes to solve, and branches on size: a company over 200 people is asked who else is involved and what the timeline is. For mortgages, replace the work email with a personal email or phone, replace company size with the purchase-or-refinance choice and branch on that, and give each branch its own questions: the stage and down payment for a purchase, the goal and current loan for a refinance.
To see it from the other side, answer a demo built from the questions on this page. It is a demo: your answers come to Acquainto, not to a business, so leave out real names and contact details.
Acquainto runs it as a short written conversation instead of a form. It:
- asks a follow-up when an answer is incomplete, and asks for clarification when one is vague;
- uses a structured choice where precision matters and open conversation where detail matters;
- shows the person every answer before it is sent, so they correct their own mistakes;
- hands back one clean value per question, delivered to your own systems by webhook.
The person answering needs no account, and nothing has to be scheduled. Start free trial, see how it works, or compare plans.